After over 25 years at Tikkurila, there aren’t many people who know more about how to protect an industrial wooden surface than Arto Nummela, Group Portfolio Development Manager. Arto has been one of the central figures in the development of our bestselling Ultra Pro 30 paint from the very beginning. In this blog post he tells the story of its development – from original idea to final innovative product.
Two decades ago, paints for exterior cladding were often competing only on price. We wanted to offer our customers something better, so we committed to making a product that added value rather than cutting costs.